Big Dog Music Design

Big Dog Music Design can add an expert, multi-dimensional department to your:

Sales and Production Departments

The Music Branding Department

AT NO COST TO YOU

Our expert staff can assist your team on the Musical Branding needs of your client’s television, radio, training, or corporate image communications.

80% of corporations use musical sounds/songs images to establish their product name with consumers. Musical images are the fastest way to get into the collective heads of customers and STAY THERE.

BDMD has developed a proprietary process that we use for matching brands with specific music and music scenes. It involves a 7 stage process to accurately determine the correct music profile for a brand or message.

The result is a reliable match of a brand, it’s consumers and a musical sub-culture, genre or artist.

Big Dog makes Musical Branding possible for ALL size Companies

Today’s most successful brands are continuously reinventing their messages and creating new dialogues with their constituencies; hence the result of a message aided by the optimal music.

Call us.

We can come to your place of business.  We will consult on and deliver musical assets within your client’s vision, timeframe, and budget.

In the next 7 days, Big Dog Music Design will offer the entire music library via an FTP site. Watch for our next post with the URL.

Big Dog Music Design can add an expert, multi-dimensional department to your:

Sales and Production Departments

The Music Branding Department

AT NO COST TO YOU

Our expert staff can assist your team on the Musical Branding needs of your client’s television, radio, training, or corporate image communications.

80% of corporations use musical sounds/songs images to establish their product name with consumers. Musical images are the fastest way to get into the collective heads of customers and STAY THERE.

BDMD has developed a proprietary process that we use for matching brands with specific music and music scenes. It involves a 7 stage process to accurately determine the correct music profile for a brand or message.

The result is a reliable match of a brand, it’s consumers and a musical sub-culture, genre or artist.

Big Dog makes Musical Branding possible for ALL size Companies

Today’s most successful brands are continuously reinventing their messages and creating new dialogues with their constituencies; hence the result of a message aided by the optimal music.

Call us.

We can come to your place of business.  We will consult on and deliver musical assets within your client’s vision, timeframe, and budget.

MUSIC MARKETING & BRAND STRATEGY: We work with our clients to identify new business and marketing opportunities using music as a medium. Our experienced team of cutting-edge specialists from various marketing disciplines offers our clients a broad range of strategic and tactical branding and marketing services.Our experience ranges from developing international music and media properties to highly targeted regional brand campaigns.

MUSIC BRAND COMPATABILITY: BDMD has developed a proprietary process that we use for matching brands with specific music and music scenes. It involves a 7 stage process to accurately determine the correct music profile for a brand.The result is a reliable match of a brand, it’s consumers and a musical sub-culture, genre or artist.

Identify brand objective
Determine target consumers
Define lifestyle landscape
Match music to lifestyle
Apply brand filter
Identify music touchpoints
Deliver music and touchpoint profile

SPONSORSHIPS & PARTNERSHIPS: BDMD is uniquely positioned in such a way as to facilitate the introduction of consumer brands and services with the music industry. Our cross-industry experience and positioning places us in the perfect situation to develop, activate and manage sponsorship and marketing partnerships whilst ensuring that everyone’s objectives are met.

BRANDING: BDMD understands the ever-increasing importance of branding for both brands and bands alike. We work with consumer brands to develop strong musical brand dimensions and identities. We also work with bands to help establish their identity and build their ‘brand presence’.

PR & SALES PROMOTION: Our network of music and consumer media contacts allows us to manage PR campaigns for both music and brand clients. Whether it’s consumer or trade press, we always ensure that our clients’ key messages are delivered both effectively and creatively.

Our in-depth understanding of diverse music consumer behaviours allows us to develop creative and effective sales promotions for our clients. Whether it’s premium CDs, DVDs, or branded music download sites, BDMD act as a one-stop-shop taking care of design, licensing and production.

INTERACTIVE & MOBILE MARKETING: BDMD can develop some of the most unique, pioneering, and effective mobile and interactive marketing campaigns for your demographic.

CREATIVE SAMPLING: When it comes to promoting a new product or service, nothing quite beats getting it in the right people’s hands. Our in-depth understanding of music consumers allows us to develop effective and creative music-based sampling opportunities. We always exploit the PR opportunity to deliver maximum trial and awareness potential.

DESIGN & CREATIVE MANAGEMENT: BDMD has a network of designers that we call on to suit the brief. Whether it’s designing a website, CD artwork or live visuals, we only work with the best in the business. We act as a one-stop-shop taking care of design, licensing and production.

TRADE MARKETING: Whilst most of our work is consumer facing, we never underestimate the importance of trade marketing. We’ve undertaken a number of trade marketing campaigns for record labels, brands and digital service providers which has helped to strengthen their trade position. This ranges from hospitality, trade shows, loyalty programs and PR.

MUSIC CONSUMER INSIGHT: If you are selling or marketing to music consumers, you need to understand their tastes, attitudes, behaviours and value. This knowledge will help you design better products and services, create more effective marketing messages and select more efficient marketing channels.

MUSIC CONSUMER SEGMENTATION: Who are the top 10% of music spenders? How can I target the people most likely to adopt mobile music services? Rather than treating music consumers as a homogenous group, it’s essential to understand the needs and attributes of different groups. These groups are determined by their tastes, behaviours, attitudes and spending habits. Using a combination of qualitative insight and advanced statistical analysis, BDMD can identify music consumers to match your business needs.

QUALITATIVE & QUANTITATIVE RESEARCH: Generalist research agencies don’t have the expertise necessary to design, research and analyze findings from music consumers. BDMD provides music-focused research design and has customized the research supply chain to ensure that our expertise is fully applied at every stage of the research process. Using a group of carefully selected, specialist partners, BDMD provides a full-service, international research capability including focus groups, in-depth interviews and expert panels as well as blue chip quality online, telephone & face-to-face surveys.

MUSIC SERVICE DEVELOPMENT: Technological advances are making an increasing number of companies consider the development of new music services. BDMD is in a unique position to help due to our sensitivity to commercial objectives, our knowledge of new technologies and our understanding of music consumers.

Founded in January 2000, Big Dog Music Design is based in Chicago and Los Angeles with a mission of supplying hand-made music (not midi or samplers) for productions of all types. We generally offer four types of services – production music libraries, a song catalogue, custom scoring and music supervision services. With a strong emphasis on innovation, the Big Dog Music Design (www.bigdogmusicdesign.com) website is designed to offer the ultimate in ease and convenience. Available 24 hours a day, seven days a week, producers, editors and music supervisors can source and license music from the comfort of their offices and studios.